BLOG | PODCAST | VIDEO STREAMING | RESOURCE CENTER
Content platforms
I bring a strategic, detail-oriented approach to complex digital ecosystems, with expertise in information architecture, publishing workflows, site governance, content migration, and editorial strategy.
Who
Multiple companies across fintech, SaaS, and healthcare insurance
What
​I have built and managed websites and have deep experience building and managing blogs, video streaming platforms, and podcasts.
I've supported the success of these platforms by writing and managing e-newsletters and social promotion and contributing to integrated digital campaigns, including email nurtures, personalization, and programmatic advertising.
Example: DB Cafe (e-newsletter)
Topic-focused newsletter released monthly, with content across formats and channels, including articles, videos, podcasts, eBooks, reports, and events.
22%
Average open rate
13%
Increase in clicks-to-open ratio after optimizations
187%
Increase in subsription after first 10 months
Enewsletter issue on B2B selling
Example: DB Central (dynamic resource center)
Responsible for content strategy, content build, and continued management of a new resource center that would house multi-channel content.
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Also built and managed the blog, video platform, and podcast platforms within the site. (Screenshots depict the landing pages of these resource platforms in the since-updated brand design.)
Award winning
Video platform recognized for innovate customer-centric approach
Resource center landing page
Blog landing page
Podcast landing page
Video landing page
Example: Content hub resource center
Lead the development and operationalization of the content strategy and editorial governance of SAP’s governing resource center and thought leadership blog. Implemented best practices in design, information architecture (including tagging and taxonomy), SEO-driven content (including AEO/GEO), and customer-centric content strategy.
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Responsible for the editorial calendar, publication, continued optimizations in design and content architecture, gap analysis, and performance analysis.
Content resources were integrated as a "headless" experience, where topic-focused subsites were integrated into the product portfolios. This is an example of how content on the topic of human capital management was accessed.
Navigation of the resource center is headless
There were 11 topics in all (including AI, ERP, data, customer experience, etc. Within each main topic, there were clusters of subtopics. This topic architecture was aligned to SEO research and the company's value proposition across products.
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The image on the left depicts the landing page for the resource center.
Ranked #3
In AI citation market share for the AI industry
12% growth
Grew click rate from 1% to 12% in 12 months by implementing optimizations
10-20% adoption
Increased contributor adoption MoM
15% increase
Increased blog readership by 15% MoM
Landing page (hub)
AI topic landing page
Article example
Collection example
Disclaimer: Work samples are included for portfolio purposes. Intellectual property rights belong to the respective company.