Marketing Materials for Employee Benefits B2B
As Director of Marketing & Communications for Crystal & Company's national Employee Benefits unit, I ideated, designed, and wrote content for audiences across sources of demand and in multiple formats and channels. I led and managed sales marketing efforts, employee benefits strategy, and communications for clients, and internal benefits communications for employees.
What
Sales materials
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RFPs
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Pitch decks and sites
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Sales sheets
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Webinars
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Executive thought leadership
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E-newsletter
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Email campaigns
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National webinars
Client benefits materials
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Communications strategy
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Open enrollment materials (including brochures, websites, emails, postcards)
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Benefits presentations
Internal benefits communications
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Managed employee benefits messaging across all content and channels
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Created and managed the communications for employee spirit initiatives including holiday activities, employee spotlight award programs.
Marketing to Employers
Communicating with mailers during post renewal season
Thought Leadership
A brochure with reusable content regarding the demographics of an employee workforce (excerpt)
Content Hub & E-Newsletter
I was responsible for researching and disseminating the latest news in health care compliance and benefits that had an implication on employer-sponsored benefit programs. Key to this initiative was a monthly newsletter, Crystal Connection, which I wrote and made available to employers across multiple channels. The following slides illustrate the distribution strategy:
Executive Thought Leadership
Disclaimer: Work samples are included for portfolio purposes. Intellectual property rights belong to the respective company.