INTEGRATED MARKETING
Cloud SaaS solutions for industries
The program consisted of theme-focused, end-to-end content bundles across nine industries (for over 200 pieces of content) showcasing how a global tech company's cloud solutions ease the challenges businesses face to transform into digital-first enterprises.
About the company
The world’s leading provider of enterprise resource planning (ERP) software, helping businesses across all industries manage their core operations, such as
finance, HR, and manufacturing, in a centralized and integrated system.
Why
Traditionally, this company had promoted industry cloud solutions as individual applications that amplify the power of their products. This had caused industry cloud solutions to take a backseat and be considered of secondary importance.
With this initiative, industry cloud solutions were the primary focus, and we showed their potential across the industry value chain—fully integratable with any enterprise software and business systems used by the customer.
Industries
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Agribusiness
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Automotive
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Consumer Products
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Industrial Manufacturing
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Life Sciences
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Oil, Gas, and Energy
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Retail (Predictive Planning)
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Retail (Order Management)
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Utilities
How
Over 200 content assets across nine strategic themes supporting the full customer journey—from awareness through conversion—were developed, including campaign and organic promotion. I ideated the storylines, copywrote and edited the majority of the pieces, and managed the development, execution, and distribution of the content across stakeholders.
Collaboration with industry marketing and the global demand center ensured that we considered the value and scope of the content in marketing initiatives. Campaigns included integrated demand program web pages and automated email nurtures. Content assets were translated into 11 languages for localized programming.
Results & impact
Between October 2022 through July 2023, content bundles for nine themes were created for key industries that are aligned to business and marketing priorities. Marketing efforts are ongoing through 2026 and beyond.
Established promo video best practices: The cost-effective and fast methodology introduced through this initiative has become best practice for promotional videos.
Established end-to-end campaign approach as best practice: The holistic approach of creating dynamic content for use across multiple platforms was adopted in the Industry GTM.
Video examples
Social media examples
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On-theme social cards
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10-second promo videos
Disclaimer: Work samples are included for portfolio purposes. Intellectual property rights belong to the respective company.